By calling 1 900 561 PINK (7465), you will contribute to breast cancer
research through a $2.00 charge on your phone bill. 86% of your donation
will go directly to the cause. The balance covers network expenses. Avon
does not profit on this initiative. Canada only. Help us spread the word.
About “Call for the Cure”
- 1 900 561 PINK(7465) is active as of September 1, 2008 and works for all land line carriers except Rogers
- Bell Mobility Customers can call # PINK (7465)
- This phone number is only active in Canada
- When you call, $2 is automatically charged to your phone bill of which 86% ($1.72) is donated directly to the breast cancer cause. The balance covers network expenses. Avon does not profit from this initiative.
- “Call for the Cure” is the most grassroots-focused breast cancer awareness campaign ever launched by Avon Canada. The hope is to raise $2 million and create a groundswell of support and hope to those touched by breast cancer. Imagine how much we could raise together if every Canadian made the call!
Where the money goes
All net proceeds will be donated to the Canadian Breast Cancer Research Alliance (CBCRA), to help fund breast cancer research, treatment, education, awareness and prevention.
About the CBCRA
The CBCRA is the primary funder of breast cancer research in Canada and makes a significant impact on the information we have about this complex disease. Forty-nine per cent of the scientific articles published by CBCRA grantees have been published in peer-reviewed journals that rank within the TOP 5 per cent worldwide. Avon’s donation will help the CBCRA to continue its vital research to find ways to prevent breast cancer, improve survival and enhance the quality of life for those living with this disease.
About Avon’s Crusade against Breast Cancer
- As a corporate leader in the fight against breast cancer, Avon has made a commitment to continue to raise funds for this cause until a cure is found!
- Since 1992, Avon Canada’s Independent Representatives have voluntarily sold pink ribbon Crusade Products and donated $15 million to breast cancer research, making Avon the largest corporate contributor to breast cancer research in the country.
- Internationally, the Avon Breast Cancer Crusade has raised and awarded more than $525 million in 50 countries for awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. To find out more, go to www.avon.ca
How you can help
Help us fight breast cancer by picking up the phone... and then spreading the word by asking two friends to do the same. Be part of the most powerful Crusade in Avon Canada’s history.
Breast Cancer is the most commonly diagnosed cancer among women. Make sure to get a mammogram. Perform monthly breast self-exams. Have a clinical exam and talk to your doctor. And encourage women around you to do the same. Every step counts in the fight against breast cancer.
